Fox Valley’s #1 Bridal Boutique

Find the Perfect Dress at Bridal Elegance and Formalwear

If you’re looking for the perfect dress, look no further. With our wide range of designer bridal gowns and wedding dresses, you’re bound to find something you love at Bridal Elegance and Formalwear. As Fox Valley’s go-to, full-service, bridal boutique, we offer special-occasion gowns, tuxes, accessories, shoes, alterations, and more. Whatever your bridal needs are, we can help. Our staff is friendly and knowledgeable and always ready to assist in any way. While bridal gowns and wedding dresses are our primary specialty, we also specialize in formalwear for other special occasions such as prom, first communion, and black-tie events. Visit us today, and we’ll help you find exactly what you’re looking for.

Woman in a white lace gown standing in a wooded park, seen from behind.

Bridal Gowns

Woman in a light lavender dress standing in a garden with hanging greenery and white flowers

Bridesmaid Dresses

Woman in a silver lace gown posing outdoors beside a vine-covered pergola

Mother's Dresses

Woman in a pink patterned dress standing in a garden path with flowers and greenery

Prom Dresses

Woman in a pink layered gown posing in a garden with lush greenery.

Quinceañera Dresses

Bride in a white lace gown standing in a softly lit room beside a window

Your Local, Full-Service Bridal Salon

At Bridal Elegance and Formalwear, we take immense pride in being the go-to, full-service bridal salon for Kaukauna, WI and the surrounding areas. From your dress to your invitations, we can help ensure your wedding is everything you ever wanted it to be. To best serve brides-to-be, we provide more than just wedding dresses and wedding services. We also sell prom dresses, quinceañera dresses, shoes, and more. Below we’ve compiled a list of the most popular products and services at :

White botanical sprig centered on a pale lavender circle background

Schedule Your Appointment Today!

At Bridal Elegance and Formalwear, we understand the hustle and bustle of day-to-day life. We’ll work with you and your schedule to find an appointment day and time that best suits you. Schedule your appointment today to find the dress of your dreams! Located in historic downtown Kaukauna, WI, we are conveniently located near Appleton, WI. Find apparel and accessories for your wedding or special occasion. Our stunning dress collection offers an array of choices, both trendy and traditional. We even have our own professional alterations department to ensure your purchases fit your figure perfectly.

Bride in a white lace wedding gown standing in a leafy garden archway
Woman in a white lace dress standing on a sunlit outdoor walkway by a white wall and greenery
Woman in a white dress with floral hairpiece, standing outdoors against a natural background.
Woman in a white lace bridal gown holding the skirt in a bright, airy room

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Lisa R.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect. An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Anne P.H.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Jeannie D.

Bridal elegance always has the most friendly & helpful staff. They truly care about their customers and want to help you find the perfect dress and make it easy and stress free. My boyfriend and I were recently in a wedding and both got our dress/ tux from them with zero issues. Highly recommend Bridal Elegance for all your bridal/ tux needs!

Megan J.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Courtney A.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Renee G.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Jenny O.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Shaunna B.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Nicki W.

An outstanding experience! The team was professional, attentive, and truly went above and beyond to make sure everything was perfect.

Sarah F.

Each time I have needed a dress for the various events, I have had a very pleasant experience at Bridal Elegance. The sales staff is always very friendly and helpful! I am looking forward to going there again soon to pick out my daughter's veil for her upcoming wedding. I would highly recommend Bridal Elegance for all of your special occasions.

Jeanne VB.

Featured Designers for Bridal Gowns, Bridesmaids Dresses and Mother’s Dresses

MORILEE logo with “Madeline Gardner” beneath it in gray text on a white background
Casablanca Bridal logo with gold lettering and pink floral icon on a white background
Maggie Sottero logo in black text on a white background
The word “JASMINE” in black serif letters on a white background
Eddy K Italia logo in black script on a white background

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Bridal Elegance and Formalwear

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Hours of Operation

Monday – Saturday: By Appointment Only – 8:30 AM – 11 AM